2008 Score Football Card # 43 Brad Hoover FB - Carolina Panthers / Highly Collectible NFL Football Card!

2008 Score Football Card # 43 Brad Hoover FB - Carolina Panthers / Highly Collectible NFL Football Card!

It really doesn't matter if you love or hate Google.

Either way, you have to admit they are a pretty shrewd outfit. Coming from a standing start just over seven years ago, they have streaked past more longer-established search engines, such as Yahoo, to dominate the internet.

In fact, like Hoover, their name is now a generic term for using search engines, with the verb "Googled" now firmly established in dictionaries all over the world.

So, when Google paid, $1.6 billion for a fledgling business just over a year old you know something big is occurring. And that something is online video.

Another milestone was passed in May 2007, when Google was the first search engine to incorporate video results into their main results: "Universal Search". So, from now on, you will gradually see an increasing mix of text and video on the same pages.

Right now, the ratio of video to text is tiny, which is where our advantage comes in. Eventually, the reverse will be the case, by which time you'll be firmly established as an internet top dog.

Now Yahoo have recently followed Google by giving their search engine visitors the choice of text or video search. The advantage to us is that, a few days after our videos are listed on Google, Yahoo take them and display them on their listings. This means we get an extra 25% exposure for absolutely no extra effort!

So video is certainly not some passing fad, that you can safely ignore. The only reason video wasn't pre-eminent on the internet from Day One was simply the technology did not exist.

Now it does, it's interesting to see Adobe copying Google's business plan and acquiring the ready made technology of businesses, such as Macromedia (Flash) and, more recently, the video editing expertise of Serious Magic.

The guys who really set the seal on online video was the Adobe Corporation, Having acquired Macromedia and their Flash technology, Adobe repeated what they had done to make their PDF document system so ubiquitous and gave away free Flash players.

Like the Adobe Acrobat Reader, there is a version for both Macs and PCs, making online video viewable on a common standard by virtually anyone with an internet connection.

Add to that the almost universal use of high speed broadband internet connections and video is all set to take its rightful place as the major method of online communication - just as TV is the major communication medium off-line.

So what can you use online video for?

The short answer is this. . . to vastly increase the success of every aspect of your internet marketing.

Not only can you use it to develop a very visible presence on the search engine results, but you can also use it in your entire marketing operation from creating more compelling opt-ins for your mailing list to increasing the conversion rates of your sales page and even creating whole new product lines, using video.

Why video:

Although humans communicate with words, our brains work in pictures. Remember that saying, "A picture is worth a thousand words"? So just imagine, if a picture is worth a thousand words, how much more effective moving pictures, in the form of video is.

How can you use video?

As today using online video on your internet sites is just scratching the endless possibilities of what video can really do for you to increase your online sales.

So to get your mind going here are five simple tips how you can use video:

**Video Squeeze Pages: there are marketers that use simple five
second videos showing something like "Claim your free gift
today" on their landing or squeeze pages. Putting the video in
an exit pop-up window can triple your opt-in rates.

**Video Testimonials: displaying one or more video testimonials
from satisfied clients gives your product or service "social
proof" and doing so will give you more credibility. Users love
to hear what others are saying about "product XY" and it makes
their decision process "to buy or not to buy" much more easier.

**Produce video tutorials: if you are into "how to" products,
writing ebooks etc. why not create video tutorials and add those
to your existing product? People nowadays love to get things
delivered via multimedia. Also positive learning effects come
much faster by watching a step by step video than by reading a
60 page tutorial.

**Use videos to promote affiliate products: if you promote
Clickbank products, you can produce simple videos that give a
short overview of the product and expose the main benefits. This
way you'll have an unfair advantage over other affiliates that
are all using the same provided merchandising tools.

**Use video to increase your affiliate sales: if you let
affiliates sell your products, you can give them promotional
videos, which they can show visitors of their websites and after
that redirect to your sales page. It's a proven fact that providing
affiliates with effective merchandising tools is a highly effective
way to increase sales and what better tool than videos can you
think of to provide?

So if you want to get more website traffic and increase online sales, you should ask yourself: How do I get started on my own online video site?

Marcus Schroefel runs a huge online video network and has helped many people creating their own on-line videos on a shoestring budget through his online video tutorials: http://SecretOnlineVideoProfits.info He is a full time internet publisher and marketer, who has published lots of ebooks and multi-media courses and far too many videos to mention here.

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